Dear Loft Cinema Supporters,
As you probably know, on March 15th The Loft Cinema closed its doors to help prevent the spread of COVID-19. We are now also under orders from the city of Tucson to remain closed until further notice. Box office and concessions make up 65% of our revenue, so losing these vital revenue streams will require us to make some big shifts; there are still so many ways for you to support The Loft Cinema and its staff, and for us to connect with you, and the list is growing all the time!
In less than a week, our partner distributors created a whole new business model as a way to keep bringing new films to arthouse movie theatre lovers. You can go to our homepage to purchase a stream of a movie by clicking “BUY STREAM” under the film you are interested in buying; those proceeds will be split 50/50 between the distributors and us. These films can’t be viewed through any other platform; please consider viewing a great film this way today!
March is the month of our spring membership drive, so signing up for a membership through the end of the month gets you double the free passes! We will be extending all memberships the equivalent length of time of our closure. So if your current renewal date is October 2020 and we are closed for a month, your new renewal date will be November 2020. And if your membership is current but you’d like to support us, you can renew now and we will extend your membership for one year (plus the length of our closure)!
You can also take to social media to let your friends know why they should consider supporting The Loft. Here’s a great video from Loft Projectionist Rebecca Hall as an example! Please use the hashtag #supporttheloft so we can find your post, and make sure your post is public!
We’re also working on some other ways to connect, including staff picks of currently streaming films, and live viewing parties where we can all watch a film together. More updates on these will be coming soon!
We also just wanted to communicate how much your support means to us. From the comments on social media to the outpouring of financial support, we know more than ever that the community that supports and interacts with The Loft Cinema is truly inspiring. We can’t wait to welcome you back to The Loft Cinema soon!
Loft Cinema Staff