Dear Friends of Loft Cinema,
The best way I can come up with to describe The Loft Cinema in 2019-2020 is a rollercoaster ride, and I’ve never been a big fan of rollercoasters.
2019 was a mini-rollercoaster. Box office in the first quarter was really strong, with unexpected drop for a few months it turned around to end the year with a record box office. We thought that was a wild ride. In 2020, we had our best January and February ever at the box office, and then March and, the rest, is history. And historic.
We are producing a two year “Annual” report because about the time we were ready to prepare the report for 2019, the world changed.
COVID 19 wreaked havoc on the world, and The Loft Cinema closed its doors for the first time ever on March 15. Little did we know then, nor could we have imagined, we would be closed for a year and counting.
With the help of many generous donors, government support and a smart, dedicated staff and an active and involved Board of Directors, The Loft Cinema has managed to navigate these strange waters and find a way to survive, until things return to whatever normal will look like.
This report of The Loft Cinema in 2019 and 2020 is like no other. It tells the story of what we do, how we think on our feet and outside the box. It illuminates the generosity of our community, and yes, it ends with a cliff-hanger. We pledge to do everything in our power to make sure that when 2021 draws to a close, this story has a happy ending.