This screening is free for Loft Cinema Members and open to the public at regular admission prices.* Click here for additional showtimes. Click here for information on becoming a Loft Cinema member! This screening will be followed by a moderated talk back, so you can discuss and debate the film with your fellow audience members!
As a writer on Late Night with David Letterman, Steve Young’s duties included scouring through record bins in search of potential subjects for the show’s “Dave’s Record Collection” segments.
“Absolutely charming! A kicky reminder that inspiration can be found in the weirdest places – maybe your bathroom, maybe a movie theatre.” -Marsha Lederman, Globe and Mail
Little did he know his hunt for offbeat vinyl would thrust him into the world of Broadway-style “industrial musicals” put on by such companies as General Electric, McDonald’s, Ford, and Xerox at their annual sales meetings in the 1950s through the 1980s. These productions dazzled and motivated their only intended audience, each company’s salesforce, which was regaled with lavish productions such as Lipton on the Move, Lucite, You and ’72, and The Bathrooms Are Coming. The award-winning new documentary, Bathtubs Over Broadway, follows Young’s odyssey as he tracks down these shows’ souvenir albums, finds kindred fanatics, interviews the performers, songwriters and directors, and discovers rare performance footage of songs such as “My Bathroom” and “Everything’s Coming Up Citgo.” These shows helped pay the bills for then-emerging performers like Florence Henderson, Martin Short, and Chita Rivera, as well as songwriters Sheldon Harnick and Jerry Bock. A fascinating and hilarious homage to Young’s unique obsession, Bathtubs Over Broadway opens up a seat alongside Young as he takes the audience into a previously unknown world of corporate song and dance. (Dir. by Dava Whisenant, USA, 87 mins., Rated PG-13)
*Members may pick up tickets only for themselves (1 for Teacher, Student, or Individual, 2 for Couple and above) at the Box Office on the day of the Member Screening. The Box Office is open 1/2 hour before the first show of the day.
Closed Captions and Audio Description Available.