Streaming Release!

Insert Coin


The Loft Cinema will be splitting the revenue with the film’s distributor 50/50. You can watch Insert Coin for 48 hours after your purchase. The film may be watched on your mobile device, computer, and other streaming devices. Click here for FAQs on streaming the film.

Insert Coin tells the colorful and exciting behind-the-scenes story of one of the greatest video game studios of all time – Midway Games.

“As video games zoom towards the future, Insert Coin takes a fascinating look back at the industry’s history.” – John Saavedra, Den of Geek

Led by the “godfather of video games” Eugene Jarvis, the company pioneered the concept of live-action gaming, kickstarting a new arcade boom and grossing billions of dollars in the process with massive hits like Mortal Kombat and NBA Jam – franchises still popular today. Through intimate and often hilarious interviews with the people who were there, we witness how a small, unsuspecting tight-knit group of friends deals with success and the roller coaster ride that comes with it.  (Dir. by Joshua Tsui, 2020, USA, 101 mins., Not Rated)