Jimi Hendrix: Electric Church

Showtimes
wednesday, may 15 at 7:30PM | regular admission prices

Featuring a post-film Q&A with Jimi Hendrix’s sister, Janie Hendrix!

Special thanks to our community partner, Zia Records.

“This unearthed cinematic nugget provides further evidence, not that any was necessary, of the legendary performer’s magnetism and musical virtuosity.” – Frank Scheck, Hollywood Reporter

The thrilling music documentary Jimi Hendrix: Electric Church tells the story of the Jimi Hendrix Experience’s involvement as the headliner of the Second Atlanta International Pop Festival, then hailed as the ‘Southern Woodstock,’ on July 4th, 1970. Performing before an audience of over 500,000 people – the largest U.S. audience of his career – Jimi Hendrix was the critical component needed to elevate this three-day festival to a major cultural event.  Featuring recently unearthed footage (largely unseen until now) of Hendrix performing “Hey Joe,” “All Along the Watchtower,” “Purple Haze” and many more classics, Electric Church also features rare interviews with Hendrix himself, as well as Hendrix’s Experience band mates Billy Cox and the late Mitch Mitchell, along with Paul McCartney, Steve Winwood, Rich Robinson, Kirk Hammett, Derek Trucks, Susan Tedeschi, and many others. His performance at the Festival was not only significant on a musical level, but also in terms of socio-political dynamics. It was assumed that rural audiences would not take kindly to “long-hair” bands, and that black and white artists could not comfortably exist on the same bill; Atlanta Pop set out to challenge those beliefs. Hendrix’s music and message of universal love made him the ideal artist and, appropriately, was the first act booked for the festival.  (Dir. by John McDermott, 2019, USA, 90 mins., Not Rated)