saturday, august 24 at 7:00pm (sundown) | free admission
This FREE screening will be held outdoors in Bisbee, AZ at the Central School Project, 43 Howell Avenue, Bisbee, AZ, 85603. Please bring your own seating. Please note: In the event of inclement weather, this outdoor screening will be moved to an indoor venue nearby.
Special thanks to our community partner for this screening, Central School Project.
“This unearthed cinematic nugget provides further evidence, not that any was necessary, of the legendary performer’s magnetism and musical virtuosity.” – Frank Scheck, Hollywood Reporter
The thrilling music documentary Jimi Hendrix: Electric Church tells the story of the Jimi Hendrix Experience’s involvement as the headliner of the Second Atlanta International Pop Festival, then hailed as the ‘Southern Woodstock,’ on July 4th, 1970. Performing before an audience of over 500,000 people – the largest U.S. audience of his career – Jimi Hendrix was the critical component needed to elevate this three-day festival to a major cultural event. Featuring recently unearthed footage (largely unseen until now) of Hendrix performing “Hey Joe,” “All Along the Watchtower,” “Purple Haze” and many more classics, Electric Church also features rare interviews with Hendrix himself, as well as Hendrix’s Experience band mates Billy Cox and the late Mitch Mitchell, along with Paul McCartney, Steve Winwood, Rich Robinson, Kirk Hammett, Derek Trucks, Susan Tedeschi, and many others. His performance at the Festival was not only significant on a musical level, but also in terms of socio-political dynamics. It was assumed that rural audiences would not take kindly to “long-hair” bands, and that black and white artists could not comfortably exist on the same bill; Atlanta Pop set out to challenge those beliefs. Hendrix’s music and message of universal love made him the ideal artist and, appropriately, was the first act booked for the festival. (Dir. by John McDermott, 2019, USA, 90 mins., Not Rated)
This screening is part of Loft Film Fest on the Road, made possible by a grant from the National Endowment for the Arts with support from Desert Diamond Casinos & Entertainment.